Disarstar / Press & Narrative Strategy

Music & Entertainment · 2025 · Creative Copywriting

„Ambilight“ ist keine brave Hymne, sondern eine schonungslose Ansage gegen ein System, das längst reif zum Abriss ist.

Translating radical systemic critigue into a high-energy press narrative. For Disarstars single „Ambilight“ (feat. Tom Hengst) from the album „Hamburger Aufstand“ (Sony Music), I was responsible for crafting the official press narrative. The challenge was to balances Disarstar’s sharp social commentary with the raw energy of the track’s production, psitioning it as both political statement and a high-performance anthem.

Die Zeilen schneiden scharf, wie eine Rasierklinge, dem bestehenden Status Quo und Machtstrukturen ins Fleisch.

I developed a storytelling strategy that adressed the complexities of modern class struggle and the authenticity of street culture. By highlighting the tension between luxury symbols and institutional neglect, I created a narrative that reflects the uncompromising honesty of the Hamburg-based artist ensuring the message resonated with both the core rap community and cultural critics.

Eine explosive Kombination aus Gesellschaftskritik und Energie – echte Systemkritik, die nicht nur intellektuell, sondern vor allem auch mitreißend und dreckig ist.